Perl Hospitality

The hospitality consulting firm behind some of NYC’s most viral brands.

We help hospitality-centric businesses thrive and scale. We help build concepts from the ground up, and the systems that turn a strong first location into a national brand. Our team creates a tailored strategy for your concept, dotting every i and crossing every t along the way so you don’t have to.

~20 yrsOur team's hands-on operating experience across restaurant groups, hospitality tech, beverage brands and independent concepts.
5 → 507th Street Burger
Our team built the operating infrastructure that allowed 7th Street to scale from five locations to 50, with dozens on the way.
$64M+ Series AWe built the brand strategy and tech stack that positioned the business to raise capital and scale.
$5M+ SavedIn annual savings for a single group, by renegotiating delivery channel and vendor contracts.

Recent projects.

What we do best

Built right to scale.

Most firms pick one lane: opening concepts or growing them. We do both, because the systems you put in place decide how far the business can go. Every project starts with what makes your concept unique, then makes sure it holds up at every location.

Specialty 01

Concept development

We take an idea from a sketch on a napkin to opening day, on time and on budget, and set it up so location two is easier than location one.

Concept and brand positioning
Design and equipment sourcing
Vendor selection and contract negotiations
Product offering development and cost controls
Delivery strategy
Tech stack selection and buildout
SOPs, training manuals and employee handbooks

Specialty 02

Scale
  1. 1
  2. 10
  3. 50
  4. 100
  5. 500
  6. ∞

Each jump requires something different. We work with you to define your growth goals, then build the systems and operating structure the next stage needs.

Unit economics and financial modeling
Multi-unit playbooks and expansion roadmaps
Operating structure and org charts
KPI dashboards and performance reporting
Market fit and expansion targeting
Franchise system development
Investor readiness and capital strategy

How we work

Four steps, whatever the size of the project.

01

Discover

We start with a conversation about your business, your numbers and where you want the business to go. That sets the goals and the scope.

02

Assess

We look at what is already in place: costs, vendors, product offerings, tech and operating standards. You get an honest read on what is working and what is not, backed by unit economics, vendor data and sales performance.

03

Build

We create the strategy and the systems around what makes your business unique: brand, product offerings, vendor agreements, tech stack, SOPs and playbooks. Everything is built for where the business is going, not where it stands today.

04

Hand off

Everything is documented, and we walk your leadership team through every piece so they can run it without us. The systems belong to you, and we stay available as your business grows.

Let's get started

Tell us where you are and where you want to be. We'll show you how to get there.

Reach out today!