What we do
We turn concepts into scalable businesses.
Perl Hospitality partners with hospitality-focused businesses at two critical stages: building from the ground up and scaling what already works. For new concepts, we turn ideas into operating businesses—from brand positioning and product development to vendor relationships, technology, SOPs, training, and the systems needed to open and operate successfully. For established businesses, we build the infrastructure required for the next stage of growth, including unit economics, operating playbooks, organizational structure, performance reporting, and the systems needed to expand into new locations, markets, channels, and franchise models.
We take an integrated approach because every part of a business needs to work together. Rather than hiring separate consultants for operations, technology, strategy, and brand, Perl Hospitality brings it all together under one partner—aligning the brand, financial model, technology, people, and day-to-day operation. Every engagement is built around what makes the business unique and where it needs to go next. The goal is simple: build a business that can grow with consistency, clarity, and control—without relying on any one person to hold it together.
What to expect
What we do, and what we don't.
We build the systems and your team runs them. Knowing where our work ends from day one keeps expectations clear and keeps you in control of your business.
What we do
What we don't do
Leadership
Meet our leadership.
Matt PerlFounder & CEO | Perl Hospitality
matt@perlhospitality.comMatt began his career in the hospitality industry at 16 and has spent the years since working across high-volume restaurants, multi-unit hospitality groups, craft distilleries, and emerging hospitality technology companies. He holds a B.T. in Hospitality Management and Food & Beverage Management from New York City College of Technology and an M.S. in Hospitality Industry Studies and Brand Strategy from New York University. Throughout his career, Matt has held leadership roles including Director of Operations, Chief Strategy & Performance Officer, and Chief Operating Officer across multiple restaurant groups, where he has built the systems and infrastructure that growing businesses need to scale—including SOPs and training programs, technology platforms, performance reporting, and the operational foundations for new units and markets.
Having worked across operations, P&L management, technology implementation, and expansion, Matt brings a hands-on operator’s perspective to every engagement. As Founder and CEO of Perl Hospitality, he works with restaurant, beverage, wellness, and hospitality technology businesses on operational strategy, organizational structure, financial performance, technology, brand development, team building, and market expansion. He also serves as Chief Operating Officer and Chairman of the Board of a direct-to-consumer spirits company, where he leads operations, financial and operating performance, growth strategy, technology, organizational development, and business development.